Every Brand Has a Voice. Yours Is the One That Makes Ours Unmistakable.
This role is for the strategist who thinks in scroll-stopping moments — and builds an audience that actually cares.
Apply NowYou don’t just post content. You build something.
You think deeply about how every piece of content contributes to audience growth, brand perception, and business results. You see social media not as a checklist — but as a living, breathing expression of a brand that stands for something.
You’ve built audiences before. You know what it takes to grow a following that’s genuinely engaged — not just big. You understand the difference between content that performs and content that compounds.
You’re equal parts strategist and creator. You can think at the altitude of brand positioning and execute at the level of a perfectly timed caption. You obsess over the details because you know that’s where trust is built.
If that’s how you work — if elevating a brand’s social presence genuinely excites you — keep reading.
Mission Forward. Culture First.
Full Focus exists to help high-capacity professionals win at work and succeed at life — what we call The Double Win. Our Full Focus System has shaped the lives and leadership of hundreds of thousands of people across the world.
We’re a team of about 20 people with the reach and reputation of a company many times our size. We’re values-aligned, low-ego, and mission-driven — a team that takes our work seriously and genuinely loves the people we do it with and for.
What We Stand For Every Day
People
Put people first
Margin
Drive profit margin to protect personal margin
Delight
Make it wow, never meh
Simplicity
Don’t make it harder than it needs to be
Integrity
Do what’s right and honor your word
Stewardship
Leave it better than you found it
You’ll own our social presence — from strategy to every single post.
The Social Media Manager builds and executes a strategy that grows our audience, drives engagement, generates qualified leads, and converts followers into customers. You’ll advance Full Focus’s message as the top resource for the anti-burnout, anti-hustle lifestyle — and you’ll do it in a way that always looks elevated, intentional, and distinctly us.
Social Media Strategy
Develop and execute a content strategy that drives follower growth, meaningful engagement, and email subscriber generation across platforms. Stay current on best practices for short-form video, algorithm shifts, and emerging features — and adapt quickly.
Brand Aesthetics & Creative Execution
Produce polished, on-brand assets, Reels, and social content using Adobe Creative Suite, Canva Pro, and CapCut. Grid cohesion, color consistency, typography, and motion all matter. Brand standards are non-negotiable.
Short-Form Video & Content Creation
Create product-focused short-form video content optimized for social. Wrangle our vast content library into bite-sized, cohesive educational content that’s both engaging and high-performing.
Captions, Voice & UGC
Write captions that are on-voice, engaging, and consistent across every platform. Tone of voice is a creative standard you actively protect. Source and incorporate UGC cohesively, and collaborate with the Paid Media Buyer to align organic and paid creative.
ManyChat & Lead Generation
Use ManyChat strategically to drive engagement, grow our email list, and support product sales. You understand automation as a growth lever — not a shortcut.
Engagement & Community
Own the content calendar and execute it daily across all active platforms with precision. Work directly with talent to capture Story content. Monitor comments, DMs, and mentions — partnering with Customer Support to handle incoming needs promptly.
You’ll Know You’re Winning When…
We believe engagement is the engine that drives everything else. Win on engagement first, and the downstream results follow.
Your North Star
Instagram engagement rate sustained at 3% or above on a growing follower base. A highly engaged audience feeds ManyChat funnels, compounds organic reach, and converts followers into customers.
Follower Growth
Consistent, measurable growth rate across platforms — built on content that earns attention, not gimmicks.
Story Completion
Your audience watches through to the end. They’re not just tapping — they’re engaged.
Reach & Impressions
Posts consistently reaching new audiences. Your content compounds the brand’s organic visibility week over week.
Email Conversions
ManyChat funnels driving qualified email subscribers who are primed for the Full Focus message.
Content Performance
Clear winners emerging across Reels, carousels, Stories, and static posts — and you’re doubling down on what works.
You don’t just manage accounts. You build brands.
You bring a rare combination of strategic thinking and creative instinct. You’re the kind of person who notices when a font is slightly off, when a color feels inconsistent, or when a layout doesn’t breathe right — and you fix it before anyone asks.
Strategy Meets Execution
You’re energized by thinking big and then doing the work. Ideas without execution don’t interest you.
Design-Obsessed
You have a trained eye for brand aesthetics — fonts, colors, layouts, motion. Every detail matters to you.
Brand Guardian
You understand that brand consistency is a long game and you take pride in maintaining it across every touchpoint.
Self-Directed
You’re entrepreneurial. You don’t need a manager checking in on every move — you own your work completely.
Always Current
You stay genuinely up-to-date on social media trends, algorithm shifts, and platform best practices. This isn’t homework — it’s how you’re wired.
Data-Driven
You love testing, iterating, and improving based on performance data. Gut instinct is good — but proof is better.
Collaborative
You loop in the right people at the right time. You’re communicative, proactive, and easy to work with across teams.
Qualifications
- 5+ years of experience creating social media strategies for eCommerce and/or personality-driven brands
- You’ve successfully grown a social media profile to 100k+ followers
- Deep knowledge of Instagram and ManyChat — you live and breathe these platforms
- Experience creating product-focused short-form video content optimized for social media
- Outstanding written communication skills — captions, voice, and tone come naturally to you
- Demonstrated ability to combine strategic thinking with effective tactical execution
- A deep connection with Full Focus core values and the Double Win lifestyle
- Willingness to learn the full scope of Full Focus content to effectively educate the audience on our frameworks
Position Specifics
Franklin is a vibrant, family-friendly city just south of Nashville — known for its walkable downtown, strong schools, and thriving community of creative professionals.
A Place to Do Your Best Work
Full Focus is a healthy team with strong leadership and a culture that genuinely feels like a family. We don’t micromanage. We care about outcomes — not how things have always been done. What matters to us is that you love what you do and that our company succeeds. We measure both regularly.
We are unapologetically values-driven. We work hard and rest well. We believe the most meaningful success is holistic — accomplished without sacrificing your health, relationships, or purpose.
We’re committed to long-term growth for our team members. If you’re looking for a place to do the best work of your career, put down roots, and grow alongside a brand you believe in — this might be exactly that.
Premium Healthcare
100% employee coverage + 50% for dependents
Generous PTO
Time to rest, recharge, and be present for what matters
Performance Bonus
Tiered bonus incentive tied to company performance
Parental Leave
Paid maternity and paternity leave
Our core hours are 9 AM – 3 PM CT, Monday through Friday. Beyond that window, we trust you to manage your time and energy in the way that produces your best work.
We build real flexibility into how we work — space for personal appointments, family needs, and the kind of margin that prevents burnout. We believe you can achieve more by doing less, and we structure our days to prove it.
If this brand feels like home, come build with us.
If you read this and felt a spark of recognition — “this is the brand I’ve been looking for” — we want to hear from you.
Know someone who’d be perfect? Share it with them. The right person will know.
Apply NowQuestions? Reach us at hiring@fullfocus.co