A few years ago, Gail, my daughter Marissa, and I spent three weeks in Italy. It was our first visit. I had high expectations, but I still wasn’t prepared for the warmth of the people or the richness and variety of wine and food. I felt like every day was a new and even better […]

You don’t have to make every experience in life a WOW. If everything is a WOW, then pretty soon, nothing is a WOW. But you must be able to identify which experiences you want to make a WOW, and then have a process—or a “technology”—for creating that outcome. I call this “the how of WOW.” It involves asking five questions.