We all have dreams and goals for our business. Sadly, leadership isn’t a gently sloping road. In between us and our goals, there can be countless mountains to climb. The only reliable way to the top is to start with a vision. It’s what enables you to make a way when none previously existed. But before you know where you’re headed, you have to know what you want. To get clear on that, you need a Vision Script.
A Vision Script is a robust document, written in the present tense, that describes your future reality as if it were today. The trick is to step into the future and record what you see in four key areas of your business: your team, products, sales and marketing, and impact.
Here are three tips for creating your Vision Script:
- Get away and clear your head. Formulating a vision for your future is hard, if not impossible, amid daily tasks and projects. So to get the mental space you need to envision what the future could look like, I recommend finding a solitary place away from the office: a hotel, Airbnb, or even a coffee shop with your headphones on. Anywhere that you won’t be interrupted works. Something remarkable happens when you unplug from the barrage of noise, distractions, and pace of life to think, ponder, and connect with your own thoughts. And, if at all possible, turn off notifications and avoid checking in with the office.
- Believe the best is yet to come. Experience often teaches us to focus on what’s not possible. On our limits, constraints, and all the reasons our hopes are out of reach. But here’s the truth: we experience what we expect. Our past experience is only one side of the coin. We also have to commit to the idea that things can be better, even far better. Experience—even bad experience—is just information. It’s how you interpret and apply that information that makes the difference.
- Imagine tomorrow and describe what you see. What do you see when you think of yourself standing in the future? The future takes the shape of choices in the present. The idea is to imagine a tomorrow compelling enough to guide your choices today. So you want to write in the present tense, as though your vision has already happened.
Whatever you do, the objective will always stay the same: answering the question of what you want for your business in the future. Statements about the future tells us how we’re performing in the present and influences what we do next. It can feel daunting to sit down and write a Vision Script, but any leader who dedicates time and focus can draft a compelling vision simply by asking themselves what they want and keeping with it until answers emerge. So, what do you want?
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