Having just completed my tenure as Thomas Nelson’s CEO, several people have asked, “Knowing what you know now, what advice would you give to a new CEO?” I would offer seven truths.

t is an important question. Why? Because increasingly CEOs, pastors, and other leaders are being asked by their staff, constituents, and even boards about their “social media involvement.” Most leaders I have spoken with, still don’t see the value or, if they do, know how to work it into their workflow. They already feel overwhelmed with their current responsibilities; they aren’t looking for one more thing to do.