For most bloggers, their About Page is one of their most visited pages. Yet few bloggers take advantage of this. Here are ten ways to make it better.
About a year ago, I decided to become intentional about promoting my older posts. As a result of the actions I took, my older posts began to account for more and more of my daily traffic. In fact, today it accounts for about 30–40 percent of my total traffic. Here’s what I did—and what you can do—to give your older posts new life.