I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly. The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good […]
One way you can reach a larger audience quickly is to piggyback on established email lists from bloggers and businesses with similar interests. “Third party email marketing, whether for Business to Business (B2B) or Business to Consumer (B2C) is a great way of finding new customers and can be an awesome resource for new, fresh […]
I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom template that included many of the design elements from my blog. For a long time, that served us well. But we are no longer doing that. Instead, […]
One of the things I love about what I do is having the opportunity to learn and then share what I’ve learned with you. I recently spoke with twenty hugely successful entrepreneurs and influencers about how they cut through the noise and get heard. I’ve distilled what I learned down to eleven strategies, and I’m […]
Recently, my daughter Mary mentioned that she would like to begin speaking professionally. As an accomplished businesswoman and popular blogger, she was routinely on stage, but she was ready to turn pro. She asked for my help. As an amateur-turned-pro myself, I sat down and deconstructed how I got started. I emailed her a simple, […]
It’s popular to complain about social media and talk about how it is destroying our culture, but what if the exact opposite is true? I joined Twitter on April 6, 2008. A friend urged me to check it out. He was already using it and loved it. So after some initial eye-rolling, I tried it […]
I follow a lot of blogs. I also stop following a lot. Why? My day is the same length as everyone’s, and frankly life’s too short to read bad blogs. Once I started blogging over a decade ago, I became a student of the art. Through trial and error I learned what worked, what didn’t, […]
These days everyone knows that you need a platform to get published. But if you’re like a lot of people I meet, you’re overwhelmed, short on time, and not sure where to begin. It feels impossible. But what if I told you it’s easier than you think? Part of our problem is that we blow […]
If you make a stellar product but don’t provide stellar customer service, guess what you won’t have? Very many customers. If you’re looking for a competitive advantage in business, customer service is the answer. Why? It’s like investing in both customer loyalty and your promotional budget at the same time. Customer service is the new […]
We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal. But not every launch works, and sometimes we’re left wondering, “Why did my product bomb?” A friend recently asked for my input on why her product launch failed. […]
You may have heard me talk about marketing guru Jeff Walker. Forbes magazine called him the 400 million dollar man. Just last year, I bought his online course called The Product Launch Formula. I paid $2,000. (I know, it’s a lot.) But it was worth every penny. I recouped my investment in the first ten […]
If you want your message to reach the maximum number of people, a blog is hands down the best means I know. But who’s got time? It doesn’t matter if I’m speaking with someone just starting to blog or someone who’s been building their platform for a few years, the No. 1 struggle people face […]
A few weeks ago, I invited you to be a part of the Platform Conference with a special price for my readers ($150 lower than the published price when you register with the code HYATT now through the end of TODAY, June 19th). [vimeo id=”96603623″] Since then, I’ve gotten a few question from my readers. […]
When I was young, a boy could get a copy of D.C. Beard’s American Boy’s Handy Book, and girls could get The American Girl’s Handy Book (though I knew less about that one for obvious reasons). Books like these and many others, including the more recent Dangerous Book for Boys, provide tons of information on […]
When I left the corporate suite at Thomas Nelson I planned to write and speak full time. And that’s exactly what I did at first. One year in fact I gave over 40 keynotes. It felt great! It also felt totally, utterly, completely exhausting. I had come to the realization that, even as an executive […]
Last November, I launched my most recent Reader Survey. This is the fourth year I have gone through this exercise. I have benefited enormously each time. Ultimately, I think it also benefits you, because it helps me improve the content I create, whether on this blog, my podcast, or elsewhere. More than twenty-eight hundred people […]
Now is a good time to review your previous year’s blogging results. Here are my top 10 posts and what I learned from evaluating them.
What resources do professional bloggers use? Here are the fifteen I use on a daily basis.
Bloggers often ask me what metrics they should be tracking. It’s easy to get overwhelmed. These are the three I measure and recommend that you monitor.
I thought it would be cool to create an infographic for my new book, Platform: Get Noticed in a Noisy World. Thanks to Dave Whitlock of Principle Design for creating this for me. http://principledesign.com
The new marketing is about building relationships. It includes authenticity, generosity, and story-telling.
I grew my email list from 2,771 subscribers to 30,855 subscribers in 9 months. In this post i share the 7 strategies I used.
Sure you enjoy blogging, but wouldn’t it be cool if you could make some money from all the effort. You can! Here are three methods.
Before you launch your new product, service, or cause, you need to develop an online media kit. Here are eight components you need to include if you want to create the ultimate tool for prospective partners and super fans.