Last fall, the U.S. Federal Trade Commission (FTC) issued new guidelines that require bloggers to โdisclose material connectionsโ for product or service endorsements. in fact, according to The Public Relations Society of America (PRSA), โPeople who blog, tweet or use Facebook to post opinions about consumer products could be fined $11,000 for repeat violations of new federal disclosure rules.โ
I donโt know how serious the FTC will be in enforcing these guidelines. I have read some reports that indicate they will be primarily focused on advertisers who attempt to influence bloggers without requiring them to disclose that they were either paid or received free goods or services.