At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her concept of “Remarkable Marketing.” What she had to say is applicable to anyone who is trying to get their message heard. [vimeo id=61056106] According to Lysa, the […]
Launching anything new is tough. But the challenges are predictable. Here’s how to take them on one at a time and win.
Most authors focus on generating royalties from their book sales. In this guest post from Dan Miller he explains why it is better to focus on generating business.
Rather than reviewing one book this week, I thought I would share my favorite business books. I get asked this question regularly, most recently when I was lecturing at Vanderbilt University’s Owen Business School earlier this week.
From my point of view, there are seven things that are important in building an online brand, particularly if you are an author.
I have argued for years that, “It’s the product, Stupid.” The secret to success in any business is to deliver a great, compelling product. No amount of marketing savvy, salesmanship, or operational excellence can overcome a weak product.