I have worked with authors for more than three decades. Based on my observations, here are 7 characteristics that separate the highly successful ones from the others.
If we must choose between old books and new ones, we should always select an old one. C.S. Lewis provides three reasons why.
Let’s say you’ve always wanted to write a book. What would you do if a publisher made you an offer today? What if a deal was waiting in your inbox right now? The truth is you’ll probably have an agent who can help walk you through all the fine points. But with or without an […]
[limit to=”website”]Eighty percent of people think they have a book inside them. I bet you’re one. But the idea of getting published can feel overwhelming. Where do you even begin? Nothing makes an impact, creates authority, and opens doors like a book. But the publishing world seems so intimidating, full of unspoken rules, procedures, and […]
I’m not sure if you noticed, but something amazing just happened in the world of publishing. And I think it’s a sign we all could benefit from noticing. When book designer Adam Lewis Greene decided to create a better Bible, he didn’t do it the way most publishers do. He didn’t commission a new translation. […]
At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her concept of “Remarkable Marketing.” What she had to say is applicable to anyone who is trying to get their message heard. [vimeo id=61056106] According to Lysa, the […]
I have read long books that were worthless and short books that were invaluable. That’s why I don’t believe books should be priced according to their length.
Launching anything new is tough. But the challenges are predictable. Here’s how to take them on one at a time and win.
Most authors focus on generating royalties from their book sales. In this guest post from Dan Miller he explains why it is better to focus on generating business.
In the last decade, we have witnessed the “free revolution.” While this might not be a viable business model, it can be a brilliant marketing strategy. Here are 10 idea-starters to make free work for you.
If you want to get a book published, you must start by creating a formal book proposal. Here are three reasons why and how you can get started.
If you are going to succeed as a creative, you must secure third-party endorsements for you products. Here is a step-by-step plan for getting the endorsements you want.
As a creative—author, speaker, recording artist—you need a team. You can’t go it alone. You may have to start small, but you have to enroll others to help you get to your destination.
You know you need to build a platform, but the thought of self-promotion makes your toenails curl. If so, you’re not alone. In this guest post by Robin Sullivan, she shares 5 steps for getting started in social media.
If you are a published author—or plan to be one—you will inevitably be asked to appear on a radio, television, or Internet show to talk about your book. Here are ten tips for doing a killer interview.
Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very effective.
I once heard a person say in a disdainful tone, “I don’t read ‘self-help’ books.” With this seemingly innocuous verdict, he slammed the door on a multitude of voices eager to push him to God’s best for his life. He severely limited his exposure to wise counselors and leaders available to him. And he drew a curtain across a world of extraordinary and supernatural influence.
Despite what many pundits are saying today, reading is not dead. Nor are books. Certainly, big changes are underway, especially in the way books are delivered to readers. But reading itself is not dead. It is not going away. At least, not any time soon.
I received an email yesterday from a young lady who wanted to write a book. She complained that neither publishers nor agents would give her a chance. According to her, their main objection was that she didn’t have a platform. “How can I get a platform,” she wrote, “if no one will publish me?”
This is the beginning of a series of posts I am calling, “Book Marketing 101: What Works and What Doesn’t.” I have wanted to write this series for a long time. There are so many opinions when it comes to marketing books. I certainly don’t have the last word on this topic, but I do have some experience.
From my point of view, there are seven things that are important in building an online brand, particularly if you are an author.
But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence, leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.