I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly. The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good […]

Social media remains one of the most efficient ways for leaders to get heard and make a difference. What’s not efficient for most is the management of their social media presence. Many leaders try overcoming this problem by bringing outside resources to bear. They might involve existing teammates, hire new employees, or contract with someone […]

It’s popular to complain about social media and talk about how it is destroying our culture, but what if the exact opposite is true? I joined Twitter on April 6, 2008. A friend urged me to check it out. He was already using it and loved it. So after some initial eye-rolling, I tried it […]

The movie, Blue Like Jazz, was dead. But two fans resurrected it. All they had was a dream—and the power of social media. They have just made history.

About a year ago, I decided to become intentional about promoting my older posts. As a result of the actions I took, my older posts began to account for more and more of my daily traffic. In fact, today it accounts for about 30–40 percent of my total traffic. Here’s what I did—and what you can do—to give your older posts new life.

t is an important question. Why? Because increasingly CEOs, pastors, and other leaders are being asked by their staff, constituents, and even boards about their “social media involvement.” Most leaders I have spoken with, still don’t see the value or, if they do, know how to work it into their workflow. They already feel overwhelmed with their current responsibilities; they aren’t looking for one more thing to do.

I am often asked how it all works together. People say, “Okay, I get the blog thing. I understand Facebook and Twitter—sort of. But how does it all work together?” A good social media strategy has three components.

I received an email yesterday from a young lady who wanted to write a book. She complained that neither publishers nor agents would give her a chance. According to her, their main objection was that she didn’t have a platform. “How can I get a platform,” she wrote, “if no one will publish me?”

From my point of view, there are seven things that are important in building an online brand, particularly if you are an author.

I won’t reiterate all the reasons I continue to use Twitter, but suffice it to say, it makes it easier to stay connected to the people I love, enjoy, and learn from. As such, I thought I would share a list of just some of the people I am following and who they are. Consider this a sort of Twitter “Shout Out.”

Twitter’s home page says it best: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? … So far, I think there are four: It allows family, friends, and others to follow your activity throughout the day and keep up with your life.