Publishing

Publishing July 16, 2015

Do You Have a Book inside You? Don’t Miss My Free New Video Series

Eighty percent of people think they have a book inside them. I bet you’re one. But the idea of getting published can feel overwhelming. Where do you even[...]

Michael Hyatt

Publishing October 22, 2010

How Publishers Are Using Book Trailers to Sell Books

Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects,[...]

Michael Hyatt

Publishing August 12, 2010

In Defense of Self-Help Books

I once heard a person say in a disdainful tone, “I don’t read ‘self-help’ books.” With this seemingly innocuous verdict, he[...]

Michael Hyatt

Publishing May 12, 2010

In Defense of Books

Despite what many pundits are saying today, reading is not dead. Nor are books. Certainly, big changes are underway, especially in the way books are delivered[...]

Michael Hyatt

Publishing February 8, 2010

My Dream iPad Book Application

I was blown away by the iPad demo video. The hardware and the operating system are impressive. However, when I watched Steve Jobs’ full presentation and[...]

Michael Hyatt

Publishing April 29, 2009

How Can You Get Published If You Don’t Have a Platform?

I received an email yesterday from a young lady who wanted to write a book. She complained that neither publishers nor agents would give her a chance.[...]

Michael Hyatt

Publishing December 15, 2008

Book Marketing 101: What Works and What Doesn’t

This is the beginning of a series of posts I am calling, “Book Marketing 101: What Works and What Doesn’t." I have wanted to write this series for a long[...]

Michael Hyatt

Platform November 10, 2008

7 Ways to Build Your Author Brand Online

From my point of view, there are seven things that are important in building an online brand, particularly if you are an[...]

Michael Hyatt

Publishing June 15, 2008

What Is the Internet Doing to Our Brains?

In the current issue of Atlantic Monthly (July/August 2008), Nicholas Carr asks, “Is Google Making Us Stupid?” He then goes on to describe what the[...]

Michael Hyatt

Publishing November 20, 2007

Why Traditional Books Will Eventually Die

The book, as we know it today, will eventually die. It won’t happen all at once. And it won’t happen immediately. But, in my opinion, it is inevitable.[...]

Michael Hyatt

Publishing January 15, 2007

It’s the Product, Stupid

I have argued for years that, “It’s the product, Stupid.” The secret to success in any business is to deliver a great, compelling product. No amount of[...]

Michael Hyatt

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Publishing

Do You Have a Book inside You? Don’t Miss My Free New Video Series

How Publishers Are Using Book Trailers to Sell Books

In Defense of Self-Help Books

In Defense of Books

My Dream iPad Book Application

How Can You Get Published If You Don’t Have a Platform?

Book Marketing 101: What Works and What Doesn’t

7 Ways to Build Your Author Brand Online

What Is the Internet Doing to Our Brains?

Why Traditional Books Will Eventually Die

It’s the Product, Stupid