WOW

Customer service is a double-edged sword. Get it right and you can make loyal, lifelong customers who sell your products for you. Get it wrong and you can find[...]

If we are going to create wow experiences, we must become courageous. This is a personal, psychological bridge we need to cross. What we want—that wow[...]

At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her[...]

The new marketing is about building relationships. It includes authenticity, generosity, and[...]

The one thing that will keep you from settling is courage. This is the only thing that gives life to the dream once the initial magic wears off. In my[...]

You don’t have to make every experience in life a WOW. If everything is a WOW, then pretty soon, nothing is a WOW. But you must be able to identify which[...]