Customer service is a double-edged sword. Get it right and you can make loyal, lifelong customers who sell your products for you. Get it wrong and you can find your business in real trouble. The Wrong Way to Do It My friend Frank gave me an example of the exact wrong way to do customer […]
The One Thing You Need to Create Wow Experiences
If we are going to create wow experiences, we must become courageous. This is a personal, psychological bridge we need to cross. What we want—that wow experience—is on the other side of the ravine. There’s no other way to get there from here.
3 Ways to Make Your Products Remarkable
At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her concept of “Remarkable Marketing.” What she had to say is applicable to anyone who is trying to get their message heard. [vimeo id=61056106] According to Lysa, the […]
3 Characteristics of the New Marketing
The new marketing is about building relationships. It includes authenticity, generosity, and story-telling.
6 Steps to More Courage
The one thing that will keep you from settling is courage. This is the only thing that gives life to the dream once the initial magic wears off. In my experience, there are six ways to find the courage you need to swim against the tide and stand for wow.
The How of WOW
You don’t have to make every experience in life a WOW. If everything is a WOW, then pretty soon, nothing is a WOW. But you must be able to identify which experiences you want to make a WOW, and then have a process—or a “technology”—for creating that outcome. I call this “the how of WOW.” It involves asking five questions.