marketing

Leadership December 19, 2016

6 Powerful Apps for Managing Social Media with a Team

Social media remains one of the most efficient ways for leaders to get heard and make a difference. What’s not efficient for most is the management of their[...]

Michael Hyatt

Platform June 8, 2016

Why I Changed My Email Newsletter Strategy

I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom template that[...]

Michael Hyatt

Entrepreneurship September 10, 2015

How to Launch with Nearly Instant Momentum and Sales

At the end of the day, we are all entrepreneurs, aren’t we? If you have something to say, you probably have something to sell. But how do you make sure you[...]

Michael Hyatt

Personal Development January 12, 2015

The 37 Best Business Books I’ve Ever Read

I have been in and around the publishing business my entire professional life. So I understand the potential impact of a great book. In business, the right[...]

Michael Hyatt

Leadership November 10, 2014

3 Reasons You Shouldn’t Be Bashful About Selling Your Own Products

Many people who want to build an online business are reluctant to sell. They seem hesitant, almost apologetic, when it comes to promoting their own products.[...]

Michael Hyatt

Miscellany November 6, 2014

The Proven Formula I Use to Launch Every New Product

About two years ago I signed up for Jeff Walker’s Product Launch Formula course. It was pricey—and it was also priceless. It totally revolutionized my[...]

Michael Hyatt

Platform September 29, 2014

The 8 Key Elements of a Successful Product Launch

We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal.[...]

Michael Hyatt

Platform July 5, 2014

Buy Jeff Walker’s New Launch Book and Get These FREE Bonuses

You may have heard me talk about marketing guru Jeff Walker. Forbes magazine called him the 400 million dollar man. Just last year, I bought his online course[...]

Michael Hyatt

Platform June 19, 2014

Last Day to Get the Best Price for the Platform Conference

A few weeks ago, I invited you to be a part of the Platform Conference with a special price for my readers ($150 lower than the published price when you[...]

Michael Hyatt

Promotion June 15, 2014

Get an Almost FREE Copy of Jeff Walker’s New Book, Launch

You may have heard me talk about marketing guru Jeff Walker. Forbes magazine called him the 400 million dollar man. Just last year, I bought his online course[...]

Michael Hyatt

Publishing March 8, 2013

3 Ways to Make Your Products Remarkable

At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her[...]

Michael Hyatt

Platform May 14, 2012

3 Characteristics of the New Marketing

The new marketing is about building relationships. It includes authenticity, generosity, and[...]

Michael Hyatt

Publishing November 18, 2011

Forget the Royalties—Just Give Your Book Away

Most authors focus on generating royalties from their book sales. In this guest post from Dan Miller he explains why it is better to focus on generating[...]

DanMiller

Platform September 25, 2011

How to Create the Ultimate Online Media Kit

Before you launch your new product, service, or cause, you need to develop an online media kit. Here are eight components you need to include if you want to[...]

Michael Hyatt

Publishing September 21, 2011

How to Use Free to Drive Your Marketing Strategy

In the last decade, we have witnessed the “free revolution.” While this might not be a viable business model, it can be a brilliant marketing[...]

Michael Hyatt

Guest Post July 15, 2011

5 Steps to Building a Platform When You Hate Selling Yourself

You know you need to build a platform, but the thought of self-promotion makes your toenails curl. If so, you're not alone. In this guest post by Robin[...]

RobinSullivan

Leadership July 7, 2011

An Interview with Sir Ken Robinson [Video]

In this 15-minute interview, I talk to Sir Ken Robinson about creativity, how to become more creative, and the relationship between creativity and[...]

Michael Hyatt

Leadership June 30, 2011

An Interview with Seth Godin [Video]

In this 11-minute interview, I talk to Seth Godin about change, how it is affecting the publishing industry, and how we can respond to[...]

Michael Hyatt

Publishing October 22, 2010

How Publishers Are Using Book Trailers to Sell Books

Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects,[...]

Michael Hyatt

Publishing November 7, 2008

Book Review Friday: Tribes by Seth Godin

But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both[...]

Michael Hyatt

Coaching Upgrade: 6 Essentials to Foster Trust with Clients

50. JACOB MCHANGAMA: Disagreeing Without Losing Each Other

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marketing

6 Powerful Apps for Managing Social Media with a Team

Why I Changed My Email Newsletter Strategy

How to Launch with Nearly Instant Momentum and Sales

The 37 Best Business Books I’ve Ever Read

3 Reasons You Shouldn’t Be Bashful About Selling Your Own Products

The Proven Formula I Use to Launch Every New Product

The 8 Key Elements of a Successful Product Launch

Buy Jeff Walker’s New Launch Book and Get These FREE Bonuses

Last Day to Get the Best Price for the Platform Conference

Get an Almost FREE Copy of Jeff Walker’s New Book, Launch

3 Ways to Make Your Products Remarkable

3 Characteristics of the New Marketing

Forget the Royalties—Just Give Your Book Away

How to Create the Ultimate Online Media Kit

How to Use Free to Drive Your Marketing Strategy

5 Steps to Building a Platform When You Hate Selling Yourself

An Interview with Sir Ken Robinson [Video]

An Interview with Seth Godin [Video]

How Publishers Are Using Book Trailers to Sell Books

Book Review Friday: Tribes by Seth Godin