Social media remains one of the most efficient ways for leaders to get heard and make a difference. What’s not efficient for most is the management of their social media presence. Many leaders try overcoming this problem by bringing outside resources to bear. They might involve existing teammates, hire new employees, or contract with someone […]

I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom template that included many of the design elements from my blog. For a long time, that served us well. But we are no longer doing that. Instead, […]

At the end of the day, we are all entrepreneurs, aren’t we? If you have something to say, you probably have something to sell. But how do you make sure you launch successfully? Maybe you’re new to launching and are unsure about best way. Maybe you’ve tried it before and failed. Meanwhile, you’re watching others […]

I have been in and around the publishing business my entire professional life. So I understand the potential impact of a great book. In business, the right book at the right moment can tilt the playing field and give you a crucial advantage. These thirty-seven business books have personally made a huge difference for me. […]

Many people who want to build an online business are reluctant to sell. They seem hesitant, almost apologetic, when it comes to promoting their own products. Why is that? I recently saw a Facebook promotion for a book that actually asked, “Anybody interested?” It’s almost like the author didn’t believe in his own message. Crazy […]

About two years ago I signed up for Jeff Walker’s Product Launch Formula course. It was pricey—and it was also priceless. It totally revolutionized my marketing. Forbes magazine named Jeff the “$400 million man” because his Product Launch Formula students have made hundreds of millions with his approach. Based on those numbers, and my own […]

We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal. But not every launch works, and sometimes we’re left wondering, “Why did my product bomb?” A friend recently asked for my input on why her product launch failed. […]

You may have heard me talk about marketing guru Jeff Walker. Forbes magazine called him the 400 million dollar man. Just last year, I bought his online course called The Product Launch Formula. I paid $2,000. (I know, it’s a lot.) But it was worth every penny. I recouped my investment in the first ten […]

A few weeks ago, I invited you to be a part of the Platform Conference with a special price for my readers ($150 lower than the published price when you register with the code HYATT now through the end of TODAY, June 19th). [vimeo id=”96603623″] Since then, I’ve gotten a few question from my readers. […]

You may have heard me talk about marketing guru Jeff Walker. Forbes magazine called him the 400 million dollar man. Just last year, I bought his online course called The Product Launch Formula. I paid $2,000. (I know, it’s a lot.) But it was worth every penny. I recouped my investment in the first ten […]

At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her concept of “Remarkable Marketing.” What she had to say is applicable to anyone who is trying to get their message heard. [vimeo id=61056106] According to Lysa, the […]

I thought it would be cool to create an infographic for my new book, Platform: Get Noticed in a Noisy World. Thanks to Dave Whitlock of Principle Design for creating this for me. http://principledesign.com

The new marketing is about building relationships. It includes authenticity, generosity, and story-telling.

Most authors focus on generating royalties from their book sales. In this guest post from Dan Miller he explains why it is better to focus on generating business.

Before you launch your new product, service, or cause, you need to develop an online media kit. Here are eight components you need to include if you want to create the ultimate tool for prospective partners and super fans.

In the last decade, we have witnessed the “free revolution.” While this might not be a viable business model, it can be a brilliant marketing strategy. Here are 10 idea-starters to make free work for you.

You know you need to build a platform, but the thought of self-promotion makes your toenails curl. If so, you’re not alone. In this guest post by Robin Sullivan, she shares 5 steps for getting started in social media.

In this 15-minute interview, I talk to Sir Ken Robinson about creativity, how to become more creative, and the relationship between creativity and leadership.

In this 11-minute interview, I talk to Seth Godin about change, how it is affecting the publishing industry, and how we can respond to it.

Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very effective.

But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence, leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.

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